Press kit for Gudu SQLFlow — boilerplate, fast facts, logos, and product screenshots for journalists, analysts, and partners writing about SQL data lineage. Everything here is cleared for editorial use; for anything you can’t find, get in touch.
Fast facts
| Product | Gudu SQLFlow |
| Vendor | Gudu Software |
| Category | Automated SQL data lineage tool |
| What it does | Turns SQL — queries, stored procedures, dbt projects, whole databases — into interactive, column-level data lineage |
| Engine | Built on the General SQL Parser, a commercial SQL parser developed since the mid-2000s |
| Databases | 39 dialects, including Snowflake, BigQuery, Redshift, Databricks, Oracle, SQL Server, PostgreSQL, MySQL, Teradata, Hive, Spark SQL, and Trino |
| Editions | SQLFlow Cloud (free tier + premium), SQLFlow On-Premise, REST API, JavaScript widget, Java library, and SDLP (enterprise platform) |
| Data handling | Static analysis of SQL code only — never reads the rows in your tables |
| Website | gudusoft.com |
| Free app | sqlflow.gudusoft.com |
Boilerplate — cleared for reuse
One-liner. Gudu SQLFlow is an automated SQL data lineage tool that turns SQL into interactive, column-level lineage across 39 database dialects.
Short description (about 60 words). Gudu SQLFlow is an automated SQL data lineage tool from Gudu Software. It analyzes SQL — queries, stored procedures, and dbt projects across 39 database dialects — and produces interactive, column-level data lineage diagrams that show where every piece of data comes from and where it goes. It works by static analysis of SQL code, so it never reads your table data.
Longer description. Gudu SQLFlow, from Gudu Software, is an automated SQL data lineage tool. Built on the commercial General SQL Parser, it performs a deep, dialect-aware analysis of SQL — from a single SELECT to stored procedures thousands of lines long — and produces interactive, column-level data lineage that depicts the full flow of data graphically. It distinguishes direct data flow from indirect (impact) lineage through filters and joins, handles stored procedures and dynamic SQL that generic parsers miss, and covers 39 database dialects. SQLFlow ships as a free cloud visualizer, a self-hosted on-premise edition for regulated environments, a REST API, and embeddable Java and JavaScript libraries, and is used inside the data governance platforms of industry-leading companies.
Logo & brand
The Gudu SQLFlow logo. Right-click to save the image; for a vector (SVG/EPS) version or the mark on a transparent or dark background, contact us. Please don’t recolor, stretch, or add effects to the logo. The primary brand color is deep red #AA1829.
Product screenshots
Cleared for editorial use with a credit to Gudu SQLFlow.
Key capabilities
- Column-level lineage — for every output column, the exact source columns and transformations that produced it, with direct and indirect (impact) lineage distinguished.
- Hard SQL — dedicated parsers for stored procedures and dynamic SQL (Oracle PL/SQL, SQL Server T-SQL), plus procedure call graphs, that generic parsers skip.
- 39 database dialects — a dedicated parser per dialect rather than a generic ANSI approximation.
- Many inputs — paste SQL, upload files or a dbt manifest, or connect a live database, Snowflake query history, or Redshift query logs.
- AI lineage query — ask questions about the lineage graph in plain English, with answers grounded in the analyzed graph.
- Exports & integrations — JSON, CSV, and PNG export, a REST API, and adapters for DataHub, Microsoft Purview, and OpenMetadata.
- Deploy anywhere — a free cloud visualizer, a self-hosted on-premise edition that runs air-gapped, and embeddable Java and JavaScript libraries.
Linking & citation
Writing about Gudu SQLFlow? Feel free to link to any page on gudusoft.com. If you’re unsure which to cite, the SQL data lineage tool overview is the best landing page. Reviewers can request a complimentary yearly premium account (a $600 value) — just let us know.
Press & media enquiries
For interviews, quotes, additional assets, or product briefings, reach the Gudu Software team through our contact page. We’re happy to help with fact-checking and to provide vector logos or higher-resolution screenshots on request.
See Gudu SQLFlow for yourself
Paste a query into the free visualizer and watch column-level lineage appear — the fastest way to understand what SQLFlow does.