Privacy Policy

Last Modified: Jan 26, 2021

Overview (together with its affiliates, “gudusoft” “we” or “us”) is committed to respecting your privacy and the privacy of the information in your account. That is why we have established this Privacy Policy. We intend to treat your information with the utmost care and consideration. If you have questions or concerns regarding this statement, you should contact gudusoft as outlined below.

We want you to know that we are not in the business of selling or renting individuals’ personal data to other companies for any purpose.

This Privacy Policy describes what information is gathered when you are on gudusoft’s site when you use gudusoft’s services, and how gudusoft uses or discloses such information in connection with the Services as described in the gudusoft Terms of Service (“Terms of Service”). This Privacy Policy applies exclusively to the Services through the gudusoft site (the “Site”).

Gudu software collects the following information about you when you provide it to us and use our services:

What information we collect and how we use it

Account and Profile Information

When you sign up, create a profile, set your email preferences, or pay for your subscription, Gudu software collects your email address. We use this information to correctly identify you, communicate with you, and provide you with customer support. We also use this contact information for accounting and administrative purposes, for transactional emails, including app and billing notifications, and to notify you about new features, releases, blog posts, and discounts.

User-Created Content

As you work on your data lineage analysis, Gudu software stores, and maintains read-only access to the content you create, send, receive, and share. This includes any database metadata and SQL Script you upload or import to SQLFlow. We use this information to troubleshoot and/or diagnose any issues that may arise as you work on your analysis.

If you log into SQLFlow with a social networking credential, such as with your Facebook or Google account, we will ask permission to access basic information from that account, such as your name and email address. You can stop sharing that information with us at any time by removing SQLFlow’s access to that account.

Device Information and Log Data

We collect information about the type of device you use to access Gudu software, as well as your device settings, operating system, browser information, connection type, IP address, and the URLs of referring pages. Additionally, we log the date and time you access our services and any error or crash data.

We use device and location information to optimize your Gudu software display and performance, provide accurate billing information, understand user demographics, and improve overall user experience. Your log data helps us troubleshoot errors, analyze performance, resolve reliability issues, perform security audits, and investigate potential service fraud or abuse.

Payment Information

Customers that purchase a paid Gudu software subscription provide us, or our payment processors, with billing details such as credit or debit card information, banking information, and billing addresses. When you purchase a subscription through one of our payment processors, we only receive billing address information about your card. Gudu software does not receive any information related to your card number, expiration date, and card security code. We use your payment information to fulfill, track, and manage your subscription.

Support Information

When you reach out to Gudu software, you may contact our team through the service of a third-party support platform. The information you provide to our team, including any troubleshooting documentation or screenshots, are saved as part of your support history. We use this information to resolve any issues you are having, relay feedback to our team, respond to your comments and requests, and confirm your purchases and refunds. We also use this data to provide you with security alerts and technical notices.

Cookie Information

Cookies are usually sent through your browser to permanently or permanently on your computer’s hard drive. The Site and gudusoft services use cookies tied to personally identifiable information for their operation. Certain services and functionalities will not work if you disable cookie functions on your browser.

Gudusoft uses Google Analytics for the Site. Google Analytics collects information about visitors to the Site through a first-party cookie and JavaScript code. Google Analytics anonymously tracks how our visitors interact with this Site, including where they came from, what they did on the site, and whether they completed any transactions on the site, such as news registration.

In providing services to our clients, Gudus software’s policy is to use cookies only when necessary to maintain the user’s identity in a given session. The cookie information does not include personal data such as name, age, phone number, email address, or mailing address. Most browsers are initially set up to accept cookies.

Integrations and Linked Services

Gudu software offers integrations with several third-party services. For instance, you can sign up and log into Gudu software by using Google, Facebook, and other third-party authentication providers. Whenever you or your account owner links to one of these third-party services, Gudu software is authorized to connect and transfer the information specified by our agreement with that linked service. We use this information to authenticate, connect, or link your third-party accounts to Gudu software. However, we do not receive or store passwords for any of these third-party services. To understand what data may be shared with Gudu software when you enable these integrations, please check the settings, permissions, and privacy policies of these third-party services.

How we share information

We Do Not Sell Your Information

Gudu software users create and share sensitive and proprietary data on our platform. We will never sell information about you, your profile, SQL Scripts, data, and metadata, to advertising companies or other third parties.

Legal Compliance and Fraud Prevention

In exceptional circumstances, we may disclose information about you to a third party if we receive a request and believe that the disclosure is following or required by any applicable law, rule or regulation, legal process, or enforceable governmental request. We may also do so to enforce our Terms of Service, investigate potential violations, prevent and detect fraud, track and solve security or technical issues, and protect against any harm to the rights, property, or safety of Gudu software, its users, or the public as required or permitted by law.

Changes in Business

If Gudu software engages in a merger, acquisition, reorganization, bankruptcy, dissolution, sale of company assets, financing, public offering of securities, or due diligence and other steps in contemplation and negotiation of such activities, we may share or transfer information that we collect under this privacy policy, subject to standard confidentiality agreements.

How we store, secure, and transfer information

Third-Party Service Providers

Gudu software contracts with third-party service providers. These services may require access to your information to help us operate, market, and support our services. For example, Gudu software uses third-party services to provide hosting, maintenance, backup, virtual computing, storage, payment processing, customer support, data analytics, advertising, marketing, and other services. Our contract with these services provides for the maintenance, confidentiality, security, and integrity of the information we share with them.

Data Security

Gudu software takes data security very seriously and implements the industry’s best practices and policies. We take all reasonable measures to protect your information and prevent unauthorized access, misuse, loss, or disclosure. While no system is infallible, we strive to keep our systems secure and constantly updated.

Data Retention

Gudu software stores your information for as long as your account is active, and for a reasonable period thereafter, in case you decide to use our services again. Gudu software may also retain certain information for as long as necessary to support business operations or as required by law.


We post customer testimonials on this Site that may include their name, logo, graphic, sound, or image from time to time. We obtain customer consent before posting their testimonials on this site. We are not responsible for the personal information a user elects to disclose in their testimonial.


Your data rights and choices

The following is a summary of choices you can make to exercise your data rights:


Opt-Out of Promotional Communications

You have the right to opt-out of receiving any promotional communication. To unsubscribe from our newsletter or other promotional emails, use the link at the bottom of the message. You can also contact us directly to have your information removed from our promotional contact list. Please note that, even if you unsubscribe, you will continue to receive non-promotional, transactional messages regarding your account and other essential services.

Access and Update Personal Information

You have the right to access and edit your profile information at any time. If you require assistance, please contact our Support team.

Right to be Deleted

You have the right to be deleted, which means that, at any time, you can request that Gudu software permanently delete all applicable data records, including your profile information, both personal and financial, along with any user-created content. In some cases, we may need to retain partial information to fulfill our legal responsibilities.

Request That We Stop Using Your Information

Even if you have previously consented to our Terms of Service and Privacy Policy, you have the right, at any time, to change your mind and object to the collection, use, and processing of your personal information. Additionally, you are under no contractual obligation to continue to provide any information to Gudu software. However, we require certain information to provide you with our services. Therefore, if you disagree with the terms of this Privacy Policy or our Terms of Service, you should stop using Gudu software and contact us to delete your information.